Monday, 10 September 2012

Gearing up for London Fashion Week - the 'Style Street Stalker' explains...

Two weeks ago the first invitations for fashion week started to arrive and with them so did the excitement! For 7 days, twice a year, the London fashion world goes crazy. My escapades last season included an intimate talk with Anna Dello Russo (editor of Japan Vogue) at Shoreditch House, with only enough time to knock back a cucumber martini before jumping on the tube across town to the Alice Temperley show.  Dashing from show to show with no taxi budget, believe me, there’s nothing less glamorous, but for me as soon I hear the opening show music and first model glide down the runway, all my stresses fly out of the window. This is my heaven!

With only three days to go until it all kicks off, London is already getting its visitors and residents in the mood for some stylish days ahead; starting with an evening dedicated to shopping hosted by Vogue. 

Traffic was diverted as fashion lovers descended on Bond and New Bond Street, as designers such as Alexander McQueen, Tods, Ralph Lauren and many more hosted parties and entertainment until late into the night. In the words of Henry Holland "I love Fashion's Night Out because I can shop and drink at the same time", this was certainly the general consensus throughout the evening as champagne and cocktails flowed. Tods always holds fantastic parties, this year we sipped cocktails created by the legendary members club Annabel’s.

Fashion's Night Out began in 2009 as a means to encourage consumers to shop and support the fashion industry during the challenging economic climate. The event has expanded to 16 countries in 2010 and will occur over the span of eight days to maximize traffic into the retail stores. Every year Vogue commissions a designer to create the special t-shirt for the event, proceeds of the sales go to a charitable cause, this year it was ‘Refuge’. With events like these happening in the run up to London Fashion Week, us fashion folk can’t help but get excited. 

I started Style StreetStalker a year ago, for the sole reason to document and share my journey within the fashion world, it is the perfect excuse to work with new designers, stores, as well as meet some fabulous fashionista’s along the way. When I first started I realized how important it was to stand out from the crowd and to have a ‘brand identity’. I love street style photography but sadly unlike 5 years ago when Scott Schulman broke onto the blogger scene, everyone does this now. So in order to be slightly different I needed a unique spin on my street style posts, therefore, I decided to take photos of what people inside one of the biggest fashion houses, wore to work. This soon got popular and now I am exploring new adventures within the fashion world.
With my SLR at the ready, this weekend, I will be dashing around style stalking what the fashionable folk are rocking this season, as well as checking out what the new designers on the block are doing.  Come and join me for a spot of Style Stalking!

In my spare time I am an addicted fashion and restaurant blogger but from 9-5 I work for one of the biggest British fashion houses. Obsessed with fashion the blog is a great excuse to be able to delve deeper into this fascinating industry.

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