Trawling through entries to The Good Web Guide's third Website of the Year Award recently, it was gratifying to see an overall improvement in the quality of website entering our award and intriguing to note an increased number of sites entered that are using crowdsourcing as their model.
Driven by the rise in and uptake of Web 2.0, crowdsourcing embraces social media as a way of directing communication and encouraging collaboration that can be advantageous when applied to many different scenarios. This has been particularly true for the consumer, who - via sites such as Groupon and Crowdity - can now enjoy much larger discounts on events, products and services than they could before by simply spreading the word amongst their friends and using the power of the group or crowd to drive down prices.
To read the full blog, visit The Huffington Post. And do feel free to share the article on your social media pages, or use the comments section to give your own views on the subject.