Friday, 23 September 2011

Why Bloggers Rule the Roost - our latest blog for The Huffington Post UK

In The Times' Saturday magazine last weekend, new fashion editor, Laura Craik squeezed into a designer dress, climbed into a pair of towering high heels and took centre stage in her own feature. These days, she said, fashion editors don't have much choice but to get in front of the camera and model the products themselves and this is thanks largely to fashion bloggers, who, "without a budget, created their own visual content" and made their blogs "all the more compelling for it."

Editors and traditional publishing outlets have been trying to harness the power of the blog for a while now - by forcing their writers to step into the limelight, by launching their own blogs and by inviting bloggers to write for them - but brands too are actively courting bloggers in their attempt to extend and add value to their publicity.

To read the full blog, visit The Huffington Post. And do feel free to share the article on your social media pages, or use the comments section to give your own views on the subject.

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