Tuesday, 17 July 2012

The latest member of fashion's bloggeratti; Ricardo Hernandez on the genesis of The Style Inquisitor....



You wouldn’t think that a random midnight scroll through the interwebs would spark a potentially life-altering interest. But then again, we do live in the flourishing digital age. As such, a simple peek into a foreign world on a computer screen is powerful enough to derail you onto an entirely different path. You just have to tread lightly. Oh, and “fashionably.” 

I present my case. Exhibit A: a stumble upon moment at approximately 2 a.m. on a certain summer day in 2007 where I fell through the virtual rabbit hole and landed on the landmark Style.com page. I was somewhat intrigued. Exhibit B: the scene five minutes later, wherein a pair of piercing eyes fixed on what any other person would consider a common article, took Tim Blanks’ review of the work of British designer Hussein Chalayan as reason to rethink all matters entirely. Of course, nothing is common to “fashion” people about things of such perennial importance but I wasn’t a “fashion” person yet. Still, something triggered. I never anticipated that the days following that night would consist of educating myself on fashion lexicon. One day, haute couture. The next, Givenchy (which I foolishly mispronounced per my immaturity). Then, the big one- Anna Wintour. But aside from just learning that Louis Vuitton fathered much more than airport luggage, I became transfixed on the written word. The luxury of the fashion world seemed great, but the journalistic work behind it all seemed even greater.

It didn’t take very long for me to have that life epiphany that many of us do have circa those last years of school prior to reaching university status. So, in a need to document my thoughts about what I had and was still in the process of learning, I created The Style Inquisitor within a span of one mundane morning wake-up call and a highly ecstatic night slumber (to make a long story short and ruin the clichéd punch line, I turned “inquisitive,” into a noun). Suffice it to say, I couldn’t stop myself. Everyday, I logged on, and constant clacking of the keys followed suit. Analyzing Fall and Spring fashion week from New York across the sea to Milan and Paris, gawking at magazine editorials, admiring the then rising street style subculture…it was all divine. However, I was still unsure of the path I was embarking on. All I knew was that I wanted to write, plain and simple.

Things remained relatively normal until my site began to gain a following, among it a unique few asking me to share notions of my personal style on the blog. Now, at that time, the personal style niche was already becoming supersaturated, but I saw no harm in molding my aesthetic to include left out parts. Cue instant growth in readership. Yes, I panicked, but in the good way…and the bad. No shame!

Before I knew it, companies expressed interest, magazines emailed their words of admiration, and strangers spewed compliments on social media. Finally, the summer of 2011 rolled around and I was offered my first New York Fashion Week experience by a collaborative Nokia and Elle Magazine. I did hear that famed Hallelujah chorus at first, but it was quickly drowned out by intense zippering up of suitcases and sporadic yelps of excitement. Not kidding.
-------------------------
 Now, my rehashing my progress thus far sounds far from plateau, but people can’t forget that success is not measured by those wonderful high notes alone. What certain members of the blogosphere are fearful of revealing is that there are times when inactivity takes over, and things sort of mull over. Killjoy would an understatement for such a thing. Its somewhat of a poison, and has driven many bloggers to withdraw from what is not even supposed to be a race. Remaining steadfast on your goals and blocking out the negativity is the only remedy.

To this day, I still grow as a writer and blogger, and I am willing to admit that ups and downs will no doubt come my way. You have to realize it, otherwise being unprepared will take you down even more. And that, is not at all in fashion.



Ricardo Hernandez
The Style Inquisitor
www.thestyleinquisitor.com
www.twitter.com/styleinquisitor


Tuesday, 10 July 2012

Dr Weblove, or How I Learned to Stop Worrying and just love Reddit... by uber blogger Rudhraigh McGrath...




The process of pursuing happiness almost always makes you sad, the process of avoiding sadness doesn't always make you happy. You still want to be happy, but the confusing lack of efficacy of the available options has made you increasingly neurotic about your prospects.

All too soon life becomes a montage of moments of infinite stress over finite problems, you become dried up and twisted, full of bile and regret. In the days of yore, you'd have to take up crocheting, pipe smoking or looking wistfully out frosted windows onto misty moors just to be able to get out of bed in the morning.

Thankfully, mankind's peerless intellect has produced a new way of engaging with happiness. These days there's this thing new thing called the "Internet" that was invented to allow you to achieve the same goal but you don't even have to get out of bed for it. 

On the internet, things make sense. You have options. 

This is because on the internet there are things that actually make you reliably happy for short periods of time. You have small moments of human honesty such as a watching a stoned child babble existential truisms while whacked out of his head on post-dental feel-good drugs. For a minute or two, you can feel truly alive reading an article about an 80 year old semi-comatose Alzheimer's patient who immediately does the Lindy Hop whenever she hears this song: http://www.youtube.com/watch?v=aFd5Cci_pE4, and if you don't at least smile when you watch a video of Barack Obama singing the lyrics to Call me Maybe - http://www.youtube.com/watch?v=hX1YVzdnpEc, you should seek professional help.

Yes, on a very visceral level the internet is made of smiles (Or cats, depending on who you ask - http://www.youtube.com/watch?v=zi8VTeDHjcM)

The only problem is the more you smile, the more you find you NEED to smile. The more links you click, the more you find you NEED to click, and once you realize that you only feel happy when you're experiencing new and original digital content that the pursuit of happiness has an entirely new requirement.

I call them "Inficlicks". 

An Inficlick is a website that empowers the new denizens of The Age of Cyberhappy by making the continuous pursuit of digital happiness as efficient as humanly possible. An Inficlick provides a uniform platform for individual contributors to add to the common good by posting links of interest. This results in page after page of new content streaming in from all over the world at a rate that actually exceeds your ability to browse it. Other, less conceptually evolved people call them Content Aggregators, but I think "Inficlicks" is catchier. 

The most efficient Inficlick is of course Reddit. (Reddit.com)

I remember the dark days before I knew about Reddit.  Having to trawl around in agony, going to three or even FOUR sites to find an amusing video entitled "Puppy Assault Course Fail". Not knowing anything about upvotes, not caring about Karma, not understanding the importance of a snappy TLDR. When you hear about the "they" in the internet, they are talking about Reddit.

With infinite forums to post about your specific area of interest, Reddit's tagline is "The Front page of the Internet", so if until now you've been trawling around looking at other sites thinking that they're full of interesting and original content, a few weeks spent on Reddit will make you realize that Reddit is like the Rome of the internet, as eventually all links lead to Reddit.

If you want something, it's on Reddit. Want to ask real-time questions of an ex-Nazi Crossdresser? Go to Reddit. Want to swap stone-aged Faux-Vegan lentil pudding recipes? Go to Reddit. Want to argue over the existence of God in the Star Wars universe? Reddit's the place to be. 

I encourage you to spend an hour on Reddit, getting to know the ins and outs of the site, understanding the simple genius of the upvoting system.

I warn you however, if you have children or any kind of actual real life responsibility, give it a miss. You may never again be happy, but at least you won't go to jail for child neglect.

Meanwhile, I'm just going to check and see what's going on in r/videos/ (http://www.reddit.com/r/videos/)  

See you in seven hours.


-----------------------------------------
Rudhraigh McGrath

Tuesday, 3 July 2012

How To Make A Mark on Art; by acclaimed art blogger Katherine Tyrrell...



The strapline of my blog Making A Mark says that Artist and writer Katherine Tyrrell writes about art for artists and art lovers.  

I’ve been writing about art rather a lot since I went public in January 2006.  I’ve posted to Making A Mark nearly every day generating well over 2k published posts read by more than 1.5 million visitors. It now has nearly 4k subscribers and, as an art blog, is currently rated#3 art blog in the UK and #11 in the world.  Traffic is on an exponential and upward trajectory.

I’ve had a wonderful time blogging about art and made lots of friends as a result.

Highlights of my blogging over the last six and half years have also included:
  • Promoting artwork I like and helping great artists get a better profile online
  • Predicting winners of major art competitions online - and getting it right about 75% of the time!
  • Artists telling me they’ve won an award - but  only entered after they read about the art competition on my blog
  • Matching up artists with galleries and going to their solo or group shows
  • Getting to video an exhibition before it opens and sharing that video on YouTube
  • Interviewing artists who’ve won a major prize
  • Photographing and filming artwork in museums that some people will never ever get to see except via my blog
  • Demystifying open exhibitions for artists who want to submit work - by showing them online what an exhibition looks like, what size the work is and how it’s framed
  • Being able to open people’s eyes to what it’s possible to see and do
  • Feedback from artists telling me that their website/blog traffic has rocketed after getting a mention on my blog
  • Informal consultations with artists about ‘the best way forward’ - leading to improved sales, recognition and awards
  • Being invited to awards ceremonies and awards dinners!
It can however be quite unnerving at times when introducing myself to artists only to find out that they all know about my blog and what I do!

So what do I write about which generates so many visitors?  

Simple - in short I write about what interests me for people like me - all the time.

Essentially I’m very much focused on writing for my peers - who are pretty similar to me. These are people around the world who are serious about art - and 
  • Produce drawings, painting and sculpture grounded in more traditional skills 
  • Lean towards the figurative rather than the totally abstract
  • Exhibit and sell their art
  • Aim to develop their artistic knowledge and skills, 
  • Love going to see art plus a not insignificant group who
  • Earn a living from their art 
  • Enter art competitions and major open exhibitions
I also have distinct maven-like qualities and know a lot about a lot of different aspects of art - or know somebody who does.  I’ve become the “go to” person for a lot of artists wanting to find out about a topic.

Having made a deliberate decision to have a “sensible career” when I was young, means I’ve now got a lots of scope to round out my art education and learn a lot more about art.  For my readers that means they get to share in my approach to tackling key topics within art education - and share in my learning online.

While I’ve taken classes at art schools and workshops with tutors, my degrees and work experience are actually in education, business and government.  As a result, I guess I tend to look at the art world from the perspective of somebody who has spent many years having to unpick organisations to work out what made them tick and whether they were functioning well and how they might best learn to do better.  

I like understanding what makes somebody or something excellent and sharing the lessons learned.  One of the ‘added value’ aspects of my blog is I tend to ask questions other people might not ask - and apply my analytical background in finance and business management to art business issues which crop up from time to time.  Hence I’m not in the least bit averse to trying to analyse what’s going on within eg the art economy.  Plus I crunch the numbers on anything and everything - eg the % chance of getting selected for an exhibition - at every available opportunity!  It does tend to provide for an alternative perspective and so far as I’m aware there is very little competition!

Over time Making A Mark has become more structured and more magazine like.  More than a few of my regular readers have commented that they much prefer my weekly round-up each Sunday to the Sunday papers!  

Weekly, monthly and annual routines provide a backbone to Making A Mark:  
  • Every week I do a round up of things which have caught my eye (“who’s made a mark this week?”).  
  • Every month I run an opinion poll on a topic of interest to artists 
  • Every year, for the last five years, I’ve run an awards scheme.  This aims to highlight all those artists who have ‘added value’ in some way during the course of the year.  
  • I promote and review all the major open exhibitions (in London) and each year produce a timetable for all the major art competitions in the UK and all the open exhibitions of the national art societies 
  • Plus I’ve created a portfolio of topic-specific websites for every aspect that I’ve researched online - from individual artists to how to ship your artwork or write an artist statement
  • Plus I’ve floated off specific interests and specialised activities into three additional blogs - such as my sketchbook blog Travels with a Sketchbook which has been recommended by The Times
Much of what I do only happens because I “had a go” and then developed a track record of being somebody who provides good coverage. That gave me the credibility when I started to expand and helped enormously in terms of getting permission to attend press views and restricted access events.  Which is how I am able to photograph major exhibitions before they open and get to meet the prizewinning artists.

My tip for those who want to make a mark writing about art is pursue your interests and write about what you know about or what you’re learning about.

I’ve personally never had a problem working out what to write about.  If anything the problem is sorting through the hundreds of ideas I’ve got stacked up as draft posts ready to go any time I need them!


Aleah Chapin - Winner of the BP Portrait Award 2012
(left to right: Sandy Nairne, Director of the National Portrait Gallery,
Bob Dudley, CEO of BP, Aleah Chapin and Sir Michael Parkinson)


Katherine Tyrrell is based in London and has been blogging about art since January 2006 as well as making and exhibiting drawings in dry media.

Monday, 25 June 2012

The challenges of setting up an online business – my personal journey by Elizabeth Gaffney, founder of Shophoppingmap.com



Although I didn’t realise at the time, the foundations of Shophoppingmap were laid in a conversation I had with my uncle when I was 22. I had just returned to Ireland after finishing my first year studying the foundation year at London College of Fashion. My uncle had popped in for a coffee to break his Saturday morning jog and broke my Saturday morning lull with a barrage of questions; so, what exactly had I learnt during my Fashion year in London? What was I going to sell and where was my target market? Where was my business plan?  These questions were answered with a blank stare of dismay. Was he joking? No, he wasn’t.  I felt no more ready to start a Fashion business than fly a spaceship! Sure I was only 22 and had much more to learn. In fact, my plan was to further my skills in Fashion design with a degree course over the following few years.  My uncle shook his head at these protests but and urged it was very important to start something of my own as soon as I could.  And he reminded me of his own story.  He himself broke away from a prestigious career path early on and took some huge financial risks to do so.  Everybody thought he was crazy but he pushed forward with his plan in frantic blind faith. It took years of hard work to reach even ground but when he did, his business success rocketed.  And those who had shaken their heads at the beginning were left staring on from the sidelines in awe. 

My uncle warned that if I were to start a business at 25, I might spend the following few years watching my friends with their good jobs go on their ski holidays while I’ll still be broke but by the time I’m 35, they’ll still be working in someone else’s castle while I’ll be sitting on my own.

These words made an impact but I continued going about my business (although not a business) and graduated from Ravensbourne College of Design and Communication after a couple of sleepless years with a degree in Fashion Design. I was now 25.  So, what was I going to do?

I still loved fashion but was quite disillusioned with the industry. After seven years of university, I could not afford to work for free and influenced by the Green movement which, pre-recession, was in full swing, did not want to add any more products to the cycle of senseless fast-consumerism. But maybe I could add some directions to the process, so at least when people went shopping, they’d be buying tasteful high quality goods from a carefully chosen selection of retailers.  Internet shopping was at the time, in 2007, making the transgression from something some people did on Amazon to a mainstream activity and many shops and brands were opening their virtual doors.  However, not all of them were and I thought, wouldn’t it be great to build a sort of online shopping portal, not only pointing to the best quality retailers but also filtering out the brands that weren’t selling online yet?  A kind of simple timesaving signpost map for the discerning shopper… And that’s how the idea (and name) for Shophoppingmap was born! 

Of course, as with all business ventures, the idea is only the tiny first step of the journey and it took a year and a half of research and feeling around in the dark to build the site.  It didn’t go online until January 2009.  When I showed it to a computer programmer cousin for a professional opinion, he said he liked the way the site looked “homemade”. This was not quite the reaction I had had in mind but it did not stop me presenting it to CEO’s and head offices of top brands and retailers around the world.  I laugh when I think back to that “vintage” original version of Shophoppingmap but in fact companies reacted very positively, and many complimented it for its simplicity.  Simplicity is the key factor behind Shophoppingmap. It is a location-neutral, gender-neutral and interest-neutral shopping guide, with quality tasteful online shopping being the common denominator under all its different categories.

The biggest challenges about running an online business are the time it takes and the lack of immediate turnover.  We’ve all heard the enticing stories about many a multi-million pound Internet company starting in the garden shed but mine is very much still in the garden shed on a financial level.  Since the start, I have had to make ends meet with other work such as English teaching and freelance design.  It has been frustrating sometimes, not having the full time or financial backing to really push things forward.  On the other hand, when you are doing everything on your own, you really feel each step forward and there is nothing more rewarding than hearing from friends and acquaintances, (men and women) who tell me that they bought their shoes for their wedding/all their babies’ clothes/bedding for the new home/the perfect pair of jeans etc. through Shophoppingmap.  It is hard work and costly getting a site out there but it is good to know that the people who know about it use it and I believe that if you build a product that is genuinely useful and timesaving, success will follow. Eventually!

In the meantime, I am developing the site and will be running an offshoot shopping tour business in London this summer. Certainly being an entrepreneur isn’t easy but then again, what path is? You have to start somewhere and as my uncle said, you may as well start with something of your own.  And whenever I watch my friends go off on their ski holidays and I still can’t join them, I just remind myself, even castles start with a wheelbarrow and a pile of bricks!




Elizabeth Gaffney is a freelance stylist, designer, writer and communications consultant living in London. Having grown up between England, Canada and Ireland, she loves travelling and discovering exciting new places and pieces.  As well as directing Shophoppingmap, she is currently working on opening an online boutique for her finds and accessories designs.  When she is not working, she can be found rummaging around a market, in an art gallery or on a beach.

She can be contacted at elizabeth@shophoppingmap.com 

Monday, 18 June 2012

Freelance Photographer Kitty Buchanan-Gregory blogs on a Quintessentially British Season... And the highs and lows of documenting it...



The Telegraph recently ran a list of the 'Top 10 Dream Jobs'; number one was a fighter pilot, two a charity worker, three a writer, and pleasingly coming in at number four was a photographer. Considering I've recently started my own photography business it was an assurance that, whist I am yet to make my millions, I have a really cool job. However people assume I work in warm studios, snappy glamorous models and drink champagne. As someone who recently spent 9 cold and wet hours on The Mall standing next to a Canadian with a stuffed beaver on his head (because how else would one celebrate both The Queen's Jubilee and one's country's national animal?), the reality is that whilst all about me are drunk and celebrating, I am often sober and in desperate need of a pee but can't leave in case that photographer from The Mail nicks my spot. 


I focus on 'Quintessential' British events such as The Oxford and Cambridge Boat Race, Chelsea Flower Show, Polo, Henley Regatta etc. They're beautiful events with beautiful people watching gracefully from the sidelines. It's the elegant English Season which seems to be stuck in the halcyon lazy summer days from the 1980's; evoking the magical air of Brideshead. Or at least that's what I'm trying to capture for my new coffee table book - a photographic representation of rowers with rippling bodies and handsome polo players doing impressive things on horseback. However it's bloody difficult to try and evoke a hazy summer day when it's tipping it down and everyone is wearing a plastic poncho. Not even Photoshop can save us, and there is a tipping point when the beautiful people drinking Pimms turns into a bunch of really drunk people who fall over and DEMAND you take their picture. NOW. 


But I protest too much, one of the wonderful things I've discovered is that I've gone from bystander to genuinely feeling part of the events. At the Oxford & Cambridge boat race I was around the crew for a few days, snapping them on outings and watching them prepare their boats for the big race, the culmination of years of training.  The PRs and companies who run these events are well oiled machines, but no-one could have predicated what was to happen. A swimmer, an arrogant and ignorant protestor, swam out into The Thames and stopped the race; he was damned lucky not to lose his head. I was at the finish, poised in my spot when Claire Balding shouted 'Cambridge have stopped rowing' and we waited for another 40 minutes whilst chaos ensued on the water. Once they crossed the lines it was us photographers who first spotted the Oxford bowman collapsed.  We frantically shouting at medical boats then watched  as doctors revived him, and I captured the heightened emotions of the two crews as they both came in, confused, angry and upset by everything that had just happened. There were tears and hugs from both sides, and watching from above, I was also getting upset behind my lens. I left emotionally drained but at least had the chance to say to both crews, "Well done, you were all amazing" and knew I had some powerful images that would remind me of a boat race like no other.


Other events have had their moments; The Chelsea Flower Show - you would have thought was a genteel event full of little old ladies. Wrong - on the last day a bell is rung an hour before closing and the flowers and plants from the displays are sold off. I swear it's like a stampede across the Masai Mara and the once placid pensioners have been know to cat fight over a prize-winning begonia. I took refuge behind the BBC camera crew as we huddled for safety behind a stall selling organic vegetable seeds, the wildebeest of ladies had gone wild, and I swear if Alan Titchmarch had turned up I  genuinely would have feared for his life. 
It's taken me few years to believe I have enough skill to make it, but now I have I've realized that following your passion really does make you happy. Having given up a commute to The City, my colleagues are now rowers and polo payers and their magnificent beasts, whilst my office is a press tent at Henley or the lawns of Operas played out on rolling English estates. Everyone I photograph is passionate about the sport they do, and hopefully my love for photography goes some way towards capturing that moment - that split second of a perfect image that will never cease to look back at you. 

As I stood on the Mall the other weekend, sandwiched between Bruce (with the beaver) and 70,000 other people, slightly downwind from the Portaloos and waiting for the 5 seconds when the Queen would pass, I heard a mother speak to her young children. "Out of all the people here today who would you want to be?" she asked, "A soldier? A Princess? A Policeman? Maybe one of the soldiers on horseback?" Her young daughter considered her answered then quite decisively answered, " I would like to be a photographer when I grow up".... By God I could have hugged her. 

Kitty Buchanan-Gregory is a freelance photographer who photographs quintessential British events and 'The English Season' 

KBG Photography www.kbgphotography.co.uk www.kbgphotography.co.uk


Tuesday, 12 June 2012

Acclaimed 'Mummy' Blogger Susie McBeth talks about the genesis of her blog 'A Twin Adventure'...



I became a mummy blogger kind of by accident and mostly because of my phone bill. I didn’t wake up one morning pregnant and nauseous with a burning need to join the ranks of mum and dad bloggers out there. I woke up (pregnant and nauseous) logged on to my mobile account and felt my stomach clench at the size of my phone bill.

Whilst working out how I was going to cover it, I realised that having very chatty friends in lots of different countries is not fiscally good, especially when you are also a bit of a talker (marathon conversations that involve short toilet breaks are not unheard of for me) and, when you have news that you are pregnant with twins, those conversations make marathons look like a 100 metre sprint.  After hyperventilating and knocking back my decaffeinated Earl Grey like a whiskey shot, I knew I needed to come up with a plan that would keep me out of debt and my phone still switched on.  I needed an outlet to talk about everything that would be happening to me over the coming months as I have a tendency to fall into ‘interesting’ situations and my twin pregnancy was no exception. The solution to my problem  was to blog about it. I knew that this would allow me plenty of space to vent, air my fears, tell tales of my escapades and get much needed advice and that is how my blog ‘A Twin Adventure’ was born. My blog posts ranged from the ick of bodily changes, hormonal rants at taxi operators, scary Chucky-like dolls used as breast-feeding props at the hospital and the mortifying day when I found out I could no longer fit into a booth at Pizza Hut (not a good moment).


Blogging about my adventures in pregnancy was perfect. My friends could visit my page and keep up to date.  After a couple of months I noticed my page stats rising and I started to get emails from readers other than my friends. This was something that surprised me, and, I am not going to lie, I thought it was awesome . With this extra interaction I was spurred on to post more frequently and on topics that people asked me about. As cheesy as it sounds (and I am guilty of a little cheese here and there )I felt like my blog was evolving along with the twins inside of me.

After the twins were born and we escaped our overly long stay in hospital I really got to find out what my twin adventures were all about. Every day  has been different, more wonderful, frustrating and unexpected than I ever imagined it would be. I have learned that mangoes are a very dangerous fruit and have unanticipated instant hair-dreading effects; babies can throw food better than most baseball pitchers throw balls; teething is my worst nightmare made real; I can operate on tiny amounts of sleep and I have developed the power of changing nappies at superhuman speed (I would make an excellent tire changer for a Formula 1 or Nascar team). Best of all though, I have learned that when my babies smile, giggle or gurgle at me, I melt. Their cuteness is my Kryptonite.


Before I had my twins I was a little worried that I would lose who I was at the core of me, basically a very (emphasis on the very) geeky girl who loves comic books, Batman, and anime. But I have found that one of the most fun things about being a mummy and writing my blog is that I am able to constantly get my geek on. The geek and the mum are a perfect mix. From dressing my twins in whatever superhero outfits I can get my hands on to peppering my stories with Star Wars and Batman references. If anything, since I have had the babies, I have got worse and my geekdom has reached new spheres.

It is weird, I started this blog for my friends, then it became more about sharing my experience with a wider audience, and recently I have discovered that the best thing about this blog is that it is a constant record of how my twins and I develop. It has remained as personal to me as the day I started writing it and I can’t wait for the time to come when my twins are able to read through this chronicle of our lives. 

To read Susie's blog A Twin Adventure simply click here.

Wednesday, 6 June 2012

Critically acclaimed theatre director David Mercatali on the genesis of his latest plays 'Tender Napalm' and 'Someone to Blame'...



Since I started working as a theatre director several years ago, the vast majority of my work has been on new writing. There is nothing like a new story being told. All the best theatre is about storytelling, and I have had the privilege to bring many exciting stories to the stage over the last few years. Just recently I have had a particularly busy time bringing two of the best stories that I have worked on back to the stage following their original productions. The first of these concerned a young man named Sam Hallam, whom you may remember from recent newspaper headlines was freed on appeal last month after spending almost a third of his young life in prison.


Sam was convicted in 2005 of the murder of a young trainee chef Essayas Kassahun during a street fight, but he always maintained he was never even at the scene of the crime. The only evidence against him came from two very inconsistent eye-witnesses, one of whom tried to go back on their word in court, and the other admitted in court that when she accused Sam she had been “looking for someone to blame.” Nevertheless, the jury found Sam guilty and he was sentenced to a minimum tariff of 12 years, and to be worthy of parole, he would have to admit his guilt.

Following the dismissal of Sam’s first appeal, a campaign was formed to prove Sam’s innocence.  Supporters included Ray Winstone, who was the uncle of Sam’s friend. I first found out about Sam’s case in 2008 while researching miscarriages of justice online. His situation struck me straight away. Both of the two witnesses against him had given very contradictory, unconvincing evidence that changed from statement to statement. The first witness’s identification was prompted by a friend of hers.  The witness then prompted another witness to identify Sam also. No other evidence - forensic or CCTV – existed. It didn’t add up, and I was appalled that someone could be convicted on such poor evidence. But I didn’t know what I could do. So for a while, I did nothing and just followed the events online.

About a year later though it struck me that I could do something. I could tell his story to a wider audience using my skills as a theatre maker.  I consulted my wife Tess, a writer, and I asked her how she felt about putting his story together. She was keen, and when she saw the wealth of material provided by the campaign – court transcripts, witness statements, newspaper reportage – suggested that we should create a verbatim play, using the exact words spoken or written by the real-life characters concerned.  For additional material, we interviewed many of the young people who were there that night, and even went to meet Sam a couple of times, during which I formed a great respect for the courage he was showing in handling his situation. 

At the beginning of 2012, the King’s Head Theatre in Islington agreed to produce the play, aptly titled Someone to Blame, and it ran during the month of March, six weeks before Sam’s appeal was due to be heard.  Audience responses were fantastic and Sam’s case was raised in the public consciousness.  At appeal, there were over a hundred supporters watching in the gallery which included the actors, the producers from the King’s Head, Tess and myself.  After an agonising three hours of submissions, the Crown threw in the towel and admitted that they would not be able to contest Sam’s appeal. The judges released Sam immediately, and the conviction was quashed.  After seven years of imprisonment, he was a free man.


After the media furore over Sam’s case, we decided we needed to tell his story one more time. From 3 – 5 June, the King’s Head gave us a slot to produce the show again, but this time with a new, happy ending, based on the scenes at the Court of Appeal and the newspaper and TV reportage. It was a lot of hard work but hugely worth it. Sam’s story needed to be told, and we were just so privileged to be able to tell it.

From the 11th June, I will be bringing back to London another story I have already told, Philip Ridley’s Tender Napalm. In 2011 we premiered the play at the Southwark Playhouse to a brilliant response and incredible reviews, and were on several broadsheets pick of the year lists. This was a very different story to Someone To Blame, coming from the brilliant mind of Philip Ridley. We had first worked on it together at the end of 2009 in development stage. At that point, Philip had written only a few pages in which a couple used a new ‘language of love’ in which to overpower one another with words.  Just the small bit that we workshopped was very exciting, and we knew we would have to get this story on stage. Philip went away to finish the play and came back with something extraordinary: a breathtaking love story told through explosive language, complete with a man conquering a giant sea serpent and a woman commanding an army of monkeys.


It's all underpinned by a story of grief - as the play unravels, we realise what had driven the couple into this fantasy world, and how they had met in the first place. I was excited to stage it, but it was a challenge. I opted to strip down to minimal set and lights, leaving all the main work to the actors to create these visions and to push each other to the max in the process. The result was explosive and the response was overwhelming. When we finished our run last year we knew we wanted to tour it this year, so that we could take the story out to more and more people.

I started work on that a few months ago with a completely new cast. This was the most exciting part because with all the emphasis on the actors’ dynamic and relationship in the show, I knew two new actors would bring a completely new energy to it, and I was right. It’s the same story, but with a whole new flavour, which has been wonderful to see unfold on tour over the last month. Audiences in all the touring theatres we’ve gone to have responded with equal excitement, and I feel huge anticipation for its return to the Southwark Playhouse June 11-23. It’s pure storytelling in its truest form, and that is what audiences, as well as myself, find most exciting.

Tender Napalm is at Southwark Playhouse for two weeks only, 11 - 23 June. More information and tickets are available here, or phone 020 7407 0234.